Saturday, January 30, 2021

Baby Boomers Having Difficulty Letting Go of the Cultural Car Keys

 

Fair use photo from Wikipedia


    Being a baby boomer myself, I always felt that radio music, television shows, fashion, and most other cultural aspects were designed to appeal to my generation.

   During the 1960s we had television shows such as Bewitched, Gilligan’s Island, I Dream of Jeannie, and my favorite…Johnny Quest. CKLW in Windsor/Detroit and WLS in Chicago played Beatles. Our age demographic controlled American culture!

   On February 1 1971 the Osmonds had the number 1 song at WLS.

“One bad apple don't
Spoil the whole bunch, girl
Oh, give it one more try
Before you give up on love

One bad apple don't
Spoil the whole bunch, girl”

 

The 1960s and early 1970s were a time of AM superstations like WLS which played a variety of hit sounds. Along with Iron Butterfly heavy metal and Tom Jones ballads groups like the Osmonds, the Jacksons, and even the contrived Archies held proper place on the charts and airwaves.

We listened on our battery operated transistor radios carried along much like smart phones today. We knew that our classmates would be listening to the same station, hearing the same songs played and we felt a sense of immediate community though we were not in presence or sight of each other. As we heard the songs we mentally recorded questions and comments we would share with our friends upon later meeting up with them.

   Likewise for television, since there were only three major networks to watch there was a very good chance that our classmates had seen the same shows over the weekend and therefore would have something to talk about at lunch-time at school on Monday.

   But, as AM superstations gave way to more localized FM stations that specialized in a particular genre, as cable television gave more options to viewing preferences, we baby boomers began losing our synchronized and outsized impact on culture.

    As younger generations exert influence on culture with their different musical and viewing tastes, we baby boomers feel much like our grandparents must have felt “That’s not music, that’s just noise!”, “They wouldn’t let smut like that be on television in my day!”

   Alas, it appears that American culture is for each generation to decide for itself. We baby boomers can no more impose upon younger generations what is and is not proper cultural norm any more than our parents tried to impose upon us.

I expect that as it happened for our predecessors, we boomers will increasingly become frustrated and uncomfortable with the prevailing tastes of the younger generations. We will feel detached. And what I think will irritate us the most is that we will be considered irrelevant.

Butcha know what! Periodically I run upon some young wait-staff person at a restaurant that names a 1960s singer or group as their favorite musical interest. Maybe we baby boomers really did set in cultural stone some undeniable and absolute classics that transcend subsequent generational whim. Yes…that’s what I’m going with!